The era that is now present means that the focus on how to capture and engage the customer attention is now harder and way more complex than ever. To solve this problem augmented reality has evolved. AR applications exist for increasing customer loyalty by integrating the virtual components into the real environment. In this blog we are going to discuss about how augmented reality is helping customers in digital marketing and why it has become a necessity for business.
What is Augmented Reality in Digital Marketing
Augmented Reality or AR is a revolutionary technology that hosts image and videos for 3D models that provide an extension of real-life environment and displays the content on top of real-world objects through devices like Smartphone or AR Glasses. Augmented reality is most simply distinguished from its counterpart virtual reality through how AR completely transports users into the digital world.
How AR Enhancing Customer Engagement in Digital Marketing
1. Product visualization
Before purchasing a product, AR allows the customers to visualise the product in their own environment. For example, IKEA’s AR shows their customers how the furniture will look in their homes. It is a more comfortable and engaging shopping experience.
2. Virtual try-ons
In today’s modern era, fashion and beauty industries have more competitors so they have embraced AR to offer virtual try-ons. Some beauty brands like Sephora and Warby Parker allow their customers to see how products will look on them using their smartphone. It makes the shopping experience more convenient.
3. Immersive brand experiences
AR enables brands to create more catching and attractive experiences, such as interactive games or stories, that influence the audience. For example, Coca-Cola’s AR campaign with polar bears creates memorable interactions with the customers.
4. Enhanced customer support
By providing interactive guides and tutorials, AR can improve customer support. This support process enhances customer satisfaction by providing visual instructions.
5. Location based marketing
Businesses can target their customers based on their physical location through AR. For example, a restaurant can display special offers to nearby customers through their smartphone. It drives foot traffic and encourages instant purchases.
Benefits of AR in digital marketing
1. Increased engagement
AR creates interactive and memorable experiences that capture customer attention and drive higher brand recall.
2. Improved conversion rates
By reducing uncertainty through visualization of products in real world context, AR enhances confidence in purchase decisions and leads to higher conversion rates.
3. Differentiation from competitors
Making a long lasting impression on customers by offering unique and innovative experiences through AR.
Challenges and considerations of AR in Digital Marketing
AR has several advantages, but at the same time, there are some issues connected with it. Much emphasis is also needed in the use of technology as well investment in creative expertise in order to come up with quality AR experiences. It is also good to note that compatibility issues when working with different devices is another critical consideration when targeting large audiences.
Conclusion
It is anchored that augmented reality is one of the revolutionary technologies in digital marketing. Through the implementation of AR and augmented reality in marketing, the interactions between the customers are improved, as well as the collection of important data to boot high conversion rates; further, it assists the brand and company in developing that added edge over other competitors. In future, it will be used more and more as a tool in digital marketing, lots of opportunities that brought AR to life, which can be used for creativity campaigns.
So, now you theoretically know how AR enhances customer engagement in digital marketing. Do you want to know how it practically applied? If your answer is ‘yes’ , then ZYPHER will help you. Zypher is providing the best digital marketing training in Kerala.